'From GC to IRL' Campaign X Ordnance Survey

Introducing 'From GC to IRL' where we collaborated with outdoor influencers in a comprehensive 360 campaign to enhance public relevance, foster positive sentiment, increase engagement, and drive paid subscriptions for Ordnance Survey. Our approach began with thorough market research to deeply understand audience preferences and needs, ensuring the success of this exciting endeavour. Once the target audience was identified we devised a strategy to use outdoor influencer groups to promote BAME groups engaging in outdoor activities as we found them to be the lowest users of third spaces.