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Peaky Blinders relaunch X BBC Creative
Project Type
Photography
Date
April 2023
Location
London, UK
Birmingham, West Midlands, UK
Role
Lead Designer
Project type
market research, creative concepts, designing and visualising ads, production in the studios, iterating, prototyping, planning implementation, and executing and monitoring of the ads.
Peaky Blinders relaunch X BBC Creative is an innovative project led by a MA student working on the BBC Creative brief to promote the Series 6 premiere of Peaky Blinders on BBC iPlayer.
Utilising SOSTAC and RACE planning frameworks, the team focused on streaming promotion from December 2023 to February 2024 in order to build anticipation for the launch. The project involved creative direction, asset design, and the development of moodboards, as well as post-production handling. I crafted various video cuts tailored for the teaser phase on Instagram and TikTok engaging with new and lapsed fans.
The targeted streaming promotion, from December 2023 to the February 2024 launch, was designed to build anticipation among viewers for the relaunch of the popular show.
