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'That's Not How You Do It' Durex campaign.
Creative Strategy
market research, creative concepts, designing and visualising ads, production in the studios, iterating, prototyping, planning implementation, and executing and monitoring of the ads.
Date
April 2023
Locations
Birmingham, West Midlands, UK,
Central London, UK
Date
May 2024
Role
Lead Designer, Co-ordinator
The 'That's Not How You Do It' Durex campaign is a recent project submitted for the D&AD New Blood competition. The innovative campaign targets young adults in the UK, aiming to address sexual anxiety and incompetence through a humorous and visually engaging approach. This project showcases our team's creativity and dedication to tackling important social issues in a fun and relatable way.
